Don’t Blame the Clown

What images come to your mind when you think of McDonald’s? Do you see golden arches? How about a Big Mac with fries? Or maybe you see a middle aged clown peddling hamburgers to kids?

Ronald McDonald, the main mascot for fast food giant McDonald’s, has appeared in advertisements for the restaurant chain since 1963. Recently, critics have spoken out against Ronald, saying he “promotes unhealthy eating” to kids, and should be phased out.

However, the Associated Press is reporting that McDonald’s is saying Ronald isn’t going anywhere any time soon. One reason they give for this is that “he is a force for good” as the face of the Ronald McDonald House Charities, which help families be close to their kids while undergoing treatments for illnesses.
While I can understand the outcry against Ronald, it is pretty unrealistic to expect McDonald’s to retire him. The clown has been a staple of McDonald’s advertisements since the sixties, he won’t be hanging up his clown shoes overnight.
McDonald’s food is, for the most part, notoriously unhealthy. So having a “kid-friendly” mascot selling this food to kids is more than a bit eyebrow raising, which is why he has been compared with the retired “Joe Camel”, the former mascot for Camel cigarettes. Camel was accused of marketing to kids through the Joe Camel character, and he was forced to retire in 1997.

So, is Ronald McDonald guilty, or not? I don’t know about kids these days, but when I was that age, I didn’t want to go to McDonald’s because Ronald McDonald told me so. It was not a clown attracting me to McDonald’s, but rather the sweet delight of a greasy cheeseburger and the possibility of getting a cool toy with my Happy Meal. Actually, I thought Ronald McDonald was pretty creepy, and I think most people (kids and adults alike) do. So, instead of persecuting Ronald, maybe we should be pointing fingers at the marketing department at McDonald’s, who bribe children with toys to eat their food and become obese. Or maybe, McDonald’s should just make healthier food. Don’t blame the clown.


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